Subs: Don’t Believe the Shops are Working??? Ask Levi’s

• Posted by ToddSullivan
• on October 12th, 2012

People seem to be questioning whether or not the shops at $JCP are a hit. Even when CEO Johnson indicated the success of them on the recent earnings webcast, there seemed some skepticism. So, lets here from one of the brands that was in the initial shop concept and get their take on it

From Shane at Farnam St (I have edited slightly after listen to call):

In Q&A

I will describe what we’re seeing there … We’re pleased and very encouraged by the early results. … Prior to the shop in shops … our business was tracking JCP’s overall business, … Since the shops opened in August, in the stores where we have the shops, we’ve seen a dramatic change in the trend line versus the going-in trend….a dramatic positive tend…. And in the stores where we don’t have shops, the trend stayed with the overall JCP decline. So … you can say the shop in shops have driven consumption of Levis brand in a very positive way.

(paraphrased but not exactly quoted)

Call here:

https://us.reg.meeting-stream.com/levistraussco_100912/

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