Best Buy Web Traffic Still Falling Fast

• Posted by ToddSullivan
• on April 6th, 2009

This is an update to a 3/30 post on web traffic.

As a refresher here are Feburary’s final numbers:

Here is the latest available information on web traffic:

What is important is the 25% fall by Best Buy (BBY) since February. For a company that was supposed to be the primary beneficiary of the Circuit city implosion, at least on the web, it has not happened.

Best Buy is no essentially locked in a three way tie with Sears Holding (SHLD) and JC Penny (JCP) who have climbed in visits. If we include Sears’ Kmart site, Best Buy is a distant third some with some 27% less traffic. Sears new site may have something to do with this.

Amazon (AMZN) has regained it’s lead and Target (TGT) and Wal-Mart remain numbers two and three with stable numbers.

Best Buy has been in a steady web fall for 8 weeks now. Something is happening and it is not good for Best Buy shareholders.

Data from Hitwise

Disclosure (“none” means no position):Long SHLD, WMT, none

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