Real Personal Income continues to rise as Light Weight Vehicle SAAR is reduced. Light Weight Vehicle sales continue sluggish primarily due to Toyota’s keeping dealer inventories low. Toyota remains the #2 Brand in the US market and the company continues to manufacture vehicles at a pace that is well below demand. Toyota recently had all top 10 slots on the list of fewest days in inventory, an avg in the low 30 days of inventory range while other Brands’ vehicles have ranged as high as sitting on lots more than 1yr. Buyers have been both Brand loyal and sensitive to price as many dealerships loaded vehicles with high-cost options pushing vehicle costs out of range of many. Toyota reportedly has not done that.
