This was expected…
Watch some of the headlines this week when it comes to the rails. Just keep the following chart in mind. The circles areas represent the Labor Day time period…..notice anything familiar?
Total traffic fell from 690k to 624k for the holiday week. This 9% drop matches the same time period last year.
What to expect? We should see a sharp rebound in traffic when this weeks data comes in. Expect another sharp drop around Turkey Day and then the usual end of year swoon. Don’t let any of the large drops alarm you, they are to be expected. Data for the rest of the year will become choppy. We want to see total traffic in the 650k -690k range going forward. It very well may bounced back and forth week to week within the limits of the range and if it does, don’t get alarmed.
As long as we stay up there and do not dip below (and stay there) things are progressing as we would want them to…