Sears Holdings (SHLD) annual meeting was a bit anti-climactic yet reassuring. Note to Chairman Lampert, stop having it around Berkshire (BRK.A) weekend, you get drowned out by the Buffett extravaganza in Omaha.
Onto the meeting. As we have discussed here countless times Sears need to leverage its brands and improve it internet presence. Both seem to be a priority and even better, both are seeing signs of real progress.
While Mr. Lampert expects that most Sears sales will continue to occur in brick and mortar stores, he said he would increase investment in Internet experiments. His goal, he said, is to capture the attention of shoppers at the crucial moment when they begin to discuss purchases with friends on social-media Web sites and to research buying choices online.
“We want to make sure we don’t become completely irrelevant as people’s way of making decisions changes,” he said, adding, “The goal is not just survival, it’s progress.”
Note: Sears Web sites will offer more than 3 million products in 2009, up from 500,000 in 2008
It continues:
But there were hopeful signs, including a spike in the company’s already leading share of the appliance market last year to 34.6% from about 30%. That share continued to increase in the first quarter of this year, company officials said.
Mr. Lampert said he expected Sears’s exclusive Kenmore appliance and Craftsman tool brands to leverage their size better by developing innovative products.
“Historically, we have been way too passive,” he said. He added that he didn’t see Sears’s lack of production ability as a hindrance. “Nike doesn’t own manufacturing,” he said.
This is a telling quote because it possibly signals brands like DieHard, Craftsmen and Kenmore might possibly be sold in outlets other than Sears or Kmart. The constant debate is whether selling them outside of Sears owned properties would lead to further erosion of foot traffic. Too some extent it would but, would that be offset by the increased sales of merchandise? For Craftsmen, it think having them in Home Depot (HD) and Lowe’s (LOW) is a no brainer. Drills, screwdrivers and pliers are more of a commodity purchase than a $1000 appliance. For that reason, people will make the special trip to a Sears to get the washer/dryer but probably not to get a socket set that can be purchases around the corner at another location.
The lower the price point, the less “shopping” in involved and the need to market saturation of the product is necessary. Let’s hope they are moving that way. For Craftsmen and DieHard. Let’s see results for those two before we do anything with appliances.
Regarding acquisitions Lampert gave the typical “we’d consider it” answer. One must not expect anything of major significance given Sears cash levels, credit markets and the uncertainty about the future. I would not be surprised to see more tech buys like the recent Delver one.
Lampert also highlighted “mygofer”, which opened its first store last week in the southwest Chicago suburb of Joliet. Shoppers go online, select items and receive curbside delivery at the location right away. The store, which operates more like a warehouse than a retail location, features few displays, think of it as a Sam’s Club drive-thru.
“We think that’s going to be a better way for people to shop,” he said. “This is not just about there being a new store experience, it’s about there being a different way for people to shop”, said Lampert.
Anyone who was at the meeting and has more detailed notes, you can email them and I will post for you.. (valueplays at gmail dot com)
Disclosure (“none” means no position):Long SHLD


