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Thursday’s Upgrades and Downgrades

UPGRADES
Riverbed Technology RVBD Collins Stewart Market Perform » Buy
Western Union WU DA Davidson Neutral » Buy
BTU Int’l BTUI Needham & Co Hold » Buy
Novellus NVLS Needham & Co Hold » Buy
QLogic QLGC Caris & Company Average » Above Average
Amgen AMGN Credit Suisse Neutral » Outperform
Symmetricom SYMM Cantor Fitzgerald Hold » Buy
Weatherford WFT Credit Suisse Neutral » Outperform
Dominion D Credit Suisse Neutral » Outperform
Smith Intl SII Calyon Securities Neutral » Add
Vodafone PLC VOD JP Morgan Neutral » Overweight
FirstMerit Corp FMER JP Morgan Underweight » Neutral
QLogic QLGC RBC Capital Mkts Sector Perform » Outperform
Citrix Systems CTXS Friedman Billings Mkt Perform » Outperform
STMicroelectronics STM Robert W. Baird Neutral » Outperform
Pactiv Corp PTV Deutsche Securities Hold » Buy

DOWNGRADES
XM Satellite XMSR Janco Partners Buy » Accumulate
Broadcom BRCM AmTech Research Buy » Sell
Range Resources RRC Friedman Billings Outperform » Mkt Perform
Petrosearch Energy PTSG Friedman Billings Outperform » Mkt Perform
PetroQuest Energy PQ Friedman Billings Outperform » Mkt Perform
Pogo Producing PPP Friedman Billings Outperform » Mkt Perform
Newfield Expl NFX Friedman Billings Outperform » Mkt Perform
Noble Energy NBL Friedman Billings Outperform » Mkt Perform
Mariner Energy ME Friedman Billings Outperform » Mkt Perform
CNX Gas CXG Friedman Billings Outperform » Mkt Perform
Comstock CRK Friedman Billings Outperform » Mkt Perform
Brigham Exploration BEXP Friedman Billings Outperform » Mkt Perform
SAVVIS Comm SVVS Stanford Research Buy » Hold
Trimble Navigation TRMB Needham & Co Buy » Hold
Charles & Colvard CTHR Northland Securities Outperform » Market Perform
C.R. Bard BCR Piper Jaffray Outperform » Market Perform
Prosperity Bancshares PRSP Stifel Nicolaus Buy » Hold
Buffalo Wild Wings BWLD Morgan Keegan Outperform » Mkt Perform
Eli Lilly LLY Cowen & Co Outperform » Neutral
C.R. Bard BCR Bear Stearns Outperform » Peer Perform
Burl Nrth Santa Fe BNI Credit Suisse Outperform » Neutral
Excel Maritime Carriers EXM Oppenheimer Buy » Neutral
Blockbuster BBI JP Morgan Overweight » Neutral
Biogen Idec BIIB HSBC Securities Overweight » Neutral
Wachovia WB Banc of America Sec Buy » NeutraL

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Harley Davidson (HOG)……. Not Yet

Harley Davidson (HOG) released Q3 results Friday and said it expects its current “weakness” to persist into 2008.

Q3 profit fell 15.3 percent due to weak sales of its motorcycles in the U.S. Net income totaled $265 million, or $1.07 per share, compared with a profit of $312.7 million, or $1.20 per share, a year ago. Revenue dropped 5.8 percent to $1.54 billion from $1.64 billion last year.

Worldwide retail sales of Harley-Davidson motorcycles were flat in the quarter, down 0.2 percent ans shipments were down 10.8 percent to 86,535 units. Domestically, sales were down 2.5 percent, while the overall U.S. heavyweight market fell 4.4 percent. International sales were up 8.8 percent.

HOG maintained its earnings expectations for the year, which it lowered last month due to slumping U.S. sales. They expect 2007 net income to drop 4 percent to 6 percent, to a range of $3.69 to $3.77 per share

They also repurchased 9.7 million shares of stock, at a cost of $509 million, during the quarter. YTD, the company has repurchased 17.3 million shares at a cost of $1 billion.

BUY? No. Not yet. In February, I posted that the price then at $75 would fall and at $60, would present a good value. As the credit situation worsened throughout the spring and summer I updated HOG shares in June and lowered my target price to $54 dollars a share. Then, after a trio to Laconia, NH, based on my observations and after talking to the sales staff, I posted in August that Harley was going to experience more sales declines and that the price, then in the mid $50’s was going to reach into the $40’s before the year was out. Harley confirmed my observations a few weeks later and at that point I said “anything below $45 is a no brainer buy”.

Shares today sit at $47, 37% off their highs. Buy? Just wait. There does not seem to be a impetus for shares and bike sales in the US anytime soon. Many Harley’s recently were bought with home equity money or through Harley financing much of which was “subprime”. Those financing avenues have dried up and do not look to rebound in the near future. This issue was addressed on the recent conference call when CFO Larry Hund said, “Consistent with previous quarters, HDFS continues to operate in a challenging consumer credit environment. Regarding past due accounts, the 30-day delinquency rate for managed retail motorcycle loans at the end of the third quarter was 4.91% compared to 4.46% for the third quarter of 2006. Managed retail loans include both those which we keep and those which we sell through securitization.

As expected, credit losses on managed retail motorcycle loans increased in the first nine months of 2007 compared to 2006. Losses totaled 1.65% on an annualized basis, compared to 1.18% for the first nine months of 2006. The increased losses are due to continued pressure on recovery values for repossessed motorcycles as well as a higher incidence of loss, primarily driven by the increase in delinquent accounts.”

International sales will make up the difference and cause earnings to just stagnate rather than fall dramatically as witnessed in the last quarter. In Q3 international shipments of 20,779 units were up 24.8% compared to the same quarter last year. This international shipment mix represented 24% of our total third quarter shipment volumes compared to 17.2% in the third quarter 2006.

For the first nine months of the year, domestic shipments represented 73.2% of the total shipments, down from 77.5% compared to the same period last year. International shipments for the first nine months of the year represented 26.8% of the mix, up from 22.5% in the first nine months of 2006.

Impatient investors will get sick of sitting on dead money and begin to sell. We will see a share price below $45 if not this year, then early next. I am going to go even further and say we could get it for $42.

I do not see mush more downside unless the economy worsens further. If you need to own HOG shares, buy then here, your downside isn’t not too great. If you can be patient, there is another 10% or more downside to shares.

I want to own Harley shares and think I just may get a great deal soon enough.

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Monday’s Upgrades and Downgrades

UPGRADES

Take-Two TTWO MDB Capital Group Neutral » Buy
Varian Semi VSEA Credit Suisse Neutral » Outperform
Hutchison Telcom HTX Bear Stearns Peer Perform » Outperform
BearingPoint BE Jefferies & Co Underperform » Hold
Janus Capital JNS UBS Sell » Neutral
Bruker BioSciences BRKR Bear Stearns Peer Perform » Outperform
JB Hunt Trans JBHT Banc of America Sec Sell » Neutral
Werner Enterprises WERN Banc of America Sec Sell » Neutral
Pall Corp PLL Lehman Brothers Equal-weight » Overweight
Polaris Inds PII Rochdale Securities Hold » Buy
Edwards Lifesci EW Piper Jaffray Market Perform » Outperform

DOWNGRADES

Concur Tech CNQR DA Davidson Neutral » Underperform
BHP Limited BHP Credit Suisse Outperform » Neutral
State Street STT Punk, Ziegel & Co Mkt Perform » Sell
XM Satellite XMSR Wedbush Morgan Hold » Sell
SupportSoft SPRT Needham & Co Buy » Hold
Cavium Networks CAVM Needham & Co Buy » Hold
Hansen Natural HANS Stifel Nicolaus Buy » Hold
Leap Wireless LEAP Soleil Buy » Hold
COLT Telecom COLT Credit Suisse Outperform » Neutral
Business Objects BOBJ Credit Suisse Outperform » Neutral
Monster Worldwide MNST Wachovia Outperform » Mkt Perform
T. Rowe Price TROW UBS Buy » Neutral
Electronic Arts ERTS Bear Stearns Outperform » Peer Perform
Clearwire CLWR Bear Stearns Outperform » Peer Perform
Signature Bank SBNY Sun Trust Rbsn Humphrey Buy » Neutral
Hurray Holding HRAY Susquehanna Financial Positive » Neutral
KongZhong KONG Susquehanna Financial Neutral » Negative
Arcelor Mittal MT Banc of America Sec Buy » Neutral
Walgreen WAG Banc of America Sec Buy » Sell

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ValuePlays Top Stories for September

Here are the top 5 stories read last month

1- What is Verizon Up To?

2- Harley Davidson: “Below MSRP” Was a Bad Harbinger

3- Goldman Sachs Pragmatism

4- Altria After the Spin: What Investors Can Expect.

5- Buffett Buying Into Bear Sterns?

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ValuePlays: Most Read Posts

Here are the most read posts for the last 30 days…

1- What Is Verizon Up To?

2- Barron’s Piece on Cramer: Be Wary of Those Defending Him

3- Marlboro Smokeless on Sale in October

4- Harley Davidson: “Below MSRP” Was A Bad Harbinger

5- Altria After The Spin: What Investor’s Can Expect

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Top Stories This Week at Value Investing News

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This Weeks Dividend Hikes of Note

McDonald’s (MCD)= +50%

Harley Davidson (HOG)= +20%

Village Supermarket (VLGEA)= +19%

Zenith Insurance (ZNT)= 19%

Trinity Industries (TRN)= 16.7%

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Friday’s 52 Week Low List

Ethanol makers are showing up now…

WOS Wolseley Plc 18.66
VSE Verasun Energy Corp 11.92
PEIX Pacific Ethanol Inc 10.77
PAGI Pemco Aviation Inc 5.50
SIG Signet Group Plc 17.37
SHOO Steven Madden Ltd 18.76
NLS Nautilus Inc 8.28
HOG Harley-Davidson, Inc 46.50
FUN Cedar Fair, L.P. 23.84
CLDN Celadon Group Inc 13.73
BRN Barnwell Industries, Inc 14.95
BOW Bowater Incorporated 14.70
AVR Aventine Renewable Energy 12.10

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Thursday’s 52 Week lows

WMAR West Marine Inc 11.35
WCC Wesco Intl Inc 41.75
SEH Spartech Corporation 17.51
SEED Origin Agritech Limited 6.76
RYL The Ryland Group, Inc 24.31
RT Ruby Tuesday, Inc. (G … 20.44
NT Nortel Networks Corp New 16.45
LCRY LeCroy Corporation 7.10
LANC Lancaster Colony Corp … 36.59
LAB Labranche & Co Inc 4.62
KKD Krispy Kreme Doughnut … 3.10
HOG Harley-Davidson, Inc 46.77
DF Dean Foods Co New 25.32
ALU Alcatel-Lucent 9.16

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Monday’s 52 Week Lows

Here is the list, again assume homebuilders…

WOS Wolseley Plc 19.13
WGO Winnebago Industries, Inc 24.45
UNFI United Natural Foods Inc 24.82
TUES Tuesday Morning Corp 9.87
TLB The Talbots, Inc 18.54
THRD TF Financial Corp 25.82
RT Ruby Tuesday, Inc. 20.82
QSII Quality Systems Inc 33.89
PSS Collective Brands Inc 21.24
PPS Post Properties, Inc 37.20
POOL Pool Corporation 29.85
OPLK Oplink Communications Inc 12.59
ODSY Odyssey Healthcare Inc 9.41
ODP Office Depot, Inc 18.84
OCR Omnicare, Inc 30.07
HOG Harley-Davidson, Inc 48.01
INSP Infospace Inc 12.92
IMN Imation Corp 27.10
FFDF FFD Financial Corporation 14.00
FBN Furniture Brands Inte 10.56
DDS Dillard Department St … 19.91
CWTR Coldwater Creek Inc 11.15
BC Brunswick Corporation 22.57
AVR Aventine Renewable Energy 12.87

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Monday’s Upgrades / Downgrades

UPGRADES

Harley-Davidson HOG Soleil Sell » Buy
RADVision RVSN Ferris Baker Watts Neutral » Buy
Northwest Airlines NWA Calyon Securities Add » Buy
U.S. Steel X Citigroup Hold » Buy
Fifth Third FITB Bernstein Underperform » Mkt Perform
Stone Energy SGY Friedman Billings Mkt Perform » Outperform
Tempur-Pedic TPX CIBC Wrld Mkts Sector Perform » Sector Outperform
Occidental Petro OXY Deutsche Securities Hold » Buy

DOWNGRADES

American Software AMSWA Davenport Buy » Neutral
Cascade CAE DA Davidson Neutral » Underperform
Techne TECH Leerink Swann Outperform » Mkt Perform
US Airways LCC Calyon Securities Buy » Add
Continental Air CAL Calyon Securities Buy » Add
Alaska Air ALK Calyon Securities Buy » Add CMC Citigroup Hold » Buy

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Harley Davidson: "Below MSRP" Was A Bad Harbinger

“Coming off a negative U.S. retail sales trend in the
first six months of the year, we ran an effective promotion in July that
increased retail sales and reduced inventories of 2007 model motorcycles.
However, our U.S. dealers’ retail sales have fallen sharply during August.” With that, shares of Harley Davidson (HOG) drop 10% today to below $50 a shares, 23% down this year and 28% below their high last year.

HOG now expects a modest decline in revenue for 2007. Diluted earnings per share (EPS) for the full year 2007 are expected to be down 4 to 6 percent, in the range of $3.69 – $3.77, compared to 2006 EPS of $3.93.

Looking ahead to 2008, they anticipate the U.S. retail motorcycle environment will continue to be challenging. It expects moderate revenue growth, lower operating margins and EPS growth of between 4 and 7 percent. They had previously provided guidance for 2009 as well, but will not be providing that guidance at this time.

I mid August in a post I related a conversation I had with a salesperson at a mega dealership Laconia , NH that essentially foreshadowed the above statement. I finished the post by saying “Earlier this year when shares were at $70 I recommended waiting until they reached the mid $50’s to buy. Based on my weekend visit, they may go lower still. This is a great company that makes a one of a kind product, but, people are not buying it now and that will hurt. I think we may see share prices in the $40’s before the year is out.”

We are at the $49 level today (Friday) and I honestly see no reason to jump at shares now. Much like Starbucks (SBUX), I would like to think HOG management was aware of this trend a while ago and hoped it would not come to fruition, all evidence to the contrary. That being said, there very well may be another shoe to drop in the future.

So, what should we do? Just sit back and wait. If you can get shares of this company in the low 40’s, you have a real steal. Be patient and it just may get there. I will go on record and say that anything around $45 or lower will be an no brainer buy.

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Friday’s 52 Week Lows

Add almost every homebuilder to this list today…

WGO Winnebago Industries, Inc 25.03
URGI United Retail Group Inc 7.86
UNFI United Natural Foods Inc 25.08
TLB The Talbots, Inc 19.41
TCMI Triple Crown Media Inc 6.12
SCVL Shoe Carnival Inc 16.60
RYL The Ryland Group, Inc 26.10
RVI Retail Ventures Inc 10.70
PGR The Progressive Corpo 19.66
OXM Oxford Industries, Inc 34.05
OPMR Optimal Group Inc 5.35
ODP Office Depot, Inc 19.84
MGPI Mgp Ingredients Inc 13.76
LM Legg Mason, Inc 81.53
HOG Harley-Davidson, Inc 49.15
CC Circuit City Stores, 9.80
CBOU Caribou Coffee Inc 6.07
BX Blackstone Group L P 21.37
BRN Barnwell Industries, Inc 16.63
BECN Beacon Roofing Supply Inc 10.82
BC Brunswick Corporation 23.16
BBW Build A Bear Workshop 15.87

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Wednesday’s Notable Links

– Now we can bet on the performance of a 16 yr. old NFL coach

– Who’s investments are beating Warren Buffett this year?

– Speaking of Buffett, here are some notes from his alter ego’s shareholder meeting

– In yet another Buffett induced link, here is the transcript from the fund that beat Buffett for a number of years

– A different yet accurate take on my hesitation with Harley Davidson (HOG)shares

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Thursday’s 52 Week Lows

More big names made the list today..

WYE Wyeth
WPSC Wheeling Pittsburgh Corp
THC Tenet Healthcare Corp
TYC Tyco
SHRP Sharper Image Corporation
SHOO Steven Madden Ltd
PFE Pfizer Inc
ODP Office Depot, Inc
NWL Newell Rubbermaid Inc
NMX Nymex Holdings Inc
MOT Motorola, Inc
MCO Moodys Corp
M Macys Inc
KSS Kohl’s Corporation
HRB H&R Block, Inc
HOG Harley-Davidson, Inc
HD Home Depot, Inc
FL Foot Locker Inc
CTAS Cintas Corporation
BX Blackstone Group L P
BC Brunswick Corporation
BBY Best Buy Co., Inc
AMGN Amgen Inc
AMD Advanced Micro Devices