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$$ Jamba Enters Another Franchise Agreement

This one in Florida

CEO James White set a goal last year to have the refranchising initiative done by the end of 2010. They are on a path to exceed that goal with this deal and with what is currently in the works.

Jamba Juice, (JMBA), a highly recognized, healthy active lifestyle brand with a portfolio of over 30 custom blended smoothies and delicious better- for-you menu offerings, announced today the signing of a purchase agreement for 13 stores in Florida with highly experienced and former international master brand, multi-unit franchise operators, Arturo Zindel, Jordi Zindel, Guillermo Perez Vargas, and Angel Herrera, principals of Great Service Restaurants, LLC (GSR). The 13 stores represented in this purchase agreement supplement the 102 previously refranchised stores and will lead to the achievement of almost 80 percent of the Company’s refranchising initiative. This recent transaction is expected to close in early October 2010.

“We are very excited about the opportunity to expand Jamba Juice’s healthy, delicious offerings and presence in the South Florida Market. We are sure our local involvement and hands on approach to delivering superior product and service will satisfy and increase the loyal customer base Jamba Juice has
developed over the years,” commented Mr. Zindel.

In conjunction with this agreement, GSR committed to further expand the Jamba Juice brand by developing nine additional stores in southeastern Florida. This development activity will contribute to Jamba’s growing presence in the Florida market and overall expansion plans for the East Coast.

“Florida is a prime location for Jamba Juice and we see a tremendous opportunity for growth in this market,” said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. “The GSR team has tremendous franchise operations experience. They also have strong ties to the community which gives them a hometown advantage to engage with customers and local businesses, drive broader awareness of the Jamba Brand, and increase traffic to their stores.”

“I am exceptionally pleased with our franchise development progress,” stated James D. White, chairman, president, and CEO, Jamba Juice Company. “We are making excellent gains against our expansion goals to bring Jamba Juice to more fans across the country and are nearing achievement of our goal to refranchise up to 150 stores by year end.”

Jamba is currently awarding franchise opportunities in select markets across the country. This recent franchise development activity reflects the accelerated growth of the Company and supplements the 311 currently operating franchise stores. For more information about joining the Jamba Juice team visit
http://www.jambafranchise.com.